Junior State of America (JSA)
The mission of the Junior State of America organization is to strengthen American democracy by educating and preparing high school students for life-long involvement and responsible leadership in a democratic society. Our integrated campaign and brand initiative was developed to raise awareness of JSA and to empower students to voice their opinions, future ambitions for creating positive change in society. The "I will be" pledges were uniquely created by each individual student member of JSA (both interviewed and photographed for this campaign)—thus creating a body of work honestly representative of each and every participant involved.
Copywriter: Chris Perrins | Photography: Amanda Cooper, Chris Perrins, John Behrens | Video: Chris Perrins, John Behrens
Print campaign
Promotional postcards
OOH Wildposting posters
(JSA) Junior State of America - "BE THE PEOPLE" Non-Profit Org. Brand Video
How will you BE THE PEOPLE? Hear from a group of energized JSA'ers as they make their own inspiring pledges. Thanks to José González and Mute Records for permission to use the track "Instr."
Director of Photography: John Behrens | CD/CW: Chris Perrins | AD: Amanda Cooper | Artist: José González
Website Design/Development (UX, IA, UI and all general design, content, photography)
Design and production of promotional giveaway and retail items available in e-shop
Downloadable wallpapers, screensavers
Interactive banners