Youth Leadership Institute

Award-winning integrated campaign developed to raise awareness about, and help prevent binge-drinking. Our campaign ran nationally and targeted youth audiences in environments ranging from middle school to college. It's effective communication approach was credited to strategy of showcasing advertising messages which connected with youth audience on a "peer-to-peer" level. (TV advertisements developed with production budget under $50,000.)

Copywriters: Brian Clevenger, Chaco Daniel | Additional Interactive Designers: Juan Contreras, Matthew Hazzard

Print editorial campaign