Virgin America Interactive
Interactive strategy, visual design, art direction for Virgin America campaign which needed to communicate both the announcement for the airline’s all-new VIP lounge at Dallas Love Field as well as target priority passengers purchasing last-minute tickets online (falling into the categories of: business travelers-> driven by schedule or leisure travelers-> driven by price.)
Our team came up with the concept, design to develop dynamic ad units which would retarget travelers who had already visited affiliate travel sites to search for fares, but had not yet purchased tickets. Our campaign banners also incorporating A/B testing would serve target ad units which would either showcase their specific intended travel route(ie. destination airport; departure/arrival city) along with a more competitive price offer OR simply allow them to search for additional flights directly within banner via a widget developed in ad units. Travelers including Dallas Love Field within itinerary would also be served direct messaging to bring awareness of the new VIP lounge in airport.
Copywriter: Brian Hallisey