Olympus
We created this nation-wide integrated brand-awareness campaign for Olympus private online high school geared to providing academic learning opportunities within a non-traditional learning environment. Most students who enroll in the program lead busy lives and have taken a jumpstart on their professional careers and/or vocational training, thus challenged with scheduling restrictions or physical attendance requirements of traditional high schools.
Copywriter: Heidi Anderst | Interactive Designers: Jack Frovlov, Chris Wing | Photographer: Embry Rucker
Print editorial campaign
Out of home media placements
Promotional Postcards
Coffee sleeves
Student Website Portal: Conceptual and Visual Design (UX, IA, partial UI and all general visual design)
This site was designed to serve as an online community hub for students (as a parallel to the public, parent-targeted site) and to additionally create a sense of exclusivity and online security within a closed social network. (Facebook and Twitter were geared for OHS' external marketing purposes/new student recruitment.) In addition to serving as a virtual student center, this site design incorporated a blog, a shared space to upload photos, videos and other submissions documenting their lives and learning processes.